A/B Testing

### Giai đoạn: Nền Tảng & Khái Niệm Cốt Lõi **A/B Testing** A/B testing, also known as split testing, is a method of comparing two versions of something to determine which one performs better. This is done by showing the two versions (A and B) to similar audiences and measuring which version achieves a specific goal, such as a higher click-through rate or conversion rate. The version that performs better is then implemented. ### Khái niệm cốt lõi: 1. **The version that performs better is then implemented** ### Tài liệu tham khảo chính thống: - [A/B Testing](https://en.wikipedia.org/wiki/A/B_testing) (article) - [A Refresher on A/B Testing](https://hbr.org/2017/06/a-refresher-on-ab-testing) (article) - [How to Do A/B Testing: 15 Steps for the Perfect Split Test](https://www.youtube.com/watch?v=vV3g5VuSrIQ) (video)